![]() ![]() It’s clear that pandering to the activists by telling the bulk of your donors that they are racist, as you ask them for continued support, is not paying off. Well, this is the time for corporations to take notice. As I covered a few weeks ago, the claims by the group’s PR division that they were not targeting whites - and they had not called for apologies for being racist - were completely false, based on the contents of the very guidebook they had produced. It was revealed that the church/charitable organization had produced an internal guide about racism, focused entirely on white privilege and what must be done to correct many ills as a result of systemic racism. One recent example of this signaling foolishness cropped up last month, involving the Salvation Army. You would think at some point a dawning will occur over corporate America maybe an example from the non-capitalist sector will finally open some boardroom eyes. There were so many others Dick’s Sporting Goods pandered to gun control groups, Gillette attacked masculinity, Coke and Major League Baseball entered the Georgia voting law debate, and the list continues. Target stores saw quarters of depressed sales after joining in the bathroom controversy, and the NFL allowed on-field protests of the national anthem only to see a drop in attendance and ratings for the first time in a generation. ![]()
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